Wednesday, February 17, 2010


One of the key points of criteria with this project is that there is a clear VISUAL HIERARCHY to your design. This means there is a distinctive point of EMPHASIS, which should be the most important element in your design, along with secondary and tertiary ACCENTS that support/enhance the design. Chapter 2 in Basics of Design is all about emphasis--several tips for creating an effective point of emphasis are listed on pages 27, 28 and 29 of your textbook.

Your poster should consist of a minimum of five separate images, which should appear to be a cohesive composition. Take time to look at your selections. Are they smooth? Does the image blend in with the rest of the composition, or does it appear to be ripped out and slapped-in? If your selections have jagged edges, relocate the source file and try again. If you feather your selections by 2 or 3 pixels, it will give the edge enough blur to blend better.

Type can make or break a design. It is the part of a project that relays the most information to the viewer, so it needs to be concise and legible. Think about the function of a poster. It needs to catch attention, sell something, and communicate relevant info--all in the less than three seconds the average person will devote to looking at an ad--and that three seconds or less usually occurs from a distance of ten feet or more! It is fine to use a fancy font for the title of a film--but then you should switch to a typeface that is easier to read for the other info.

A. Print a copy of your poster.
B. Respond to the following questions on the form provided:
1. Name one way your poster demonstrates strong VISUAL HIERARCHY, SELECTING/COMPOSITING or TYPOGRAPHY traits OR one way the poster strongly meets the assignment criteria on the poster rubric.
2. Name one way your poster can be revised to better demonstrate VISUAL HIERARCHY, SELECTING/COMPOSITING or TYPOGRAPHY traits.

B. Then get 2 peers to review your comps and answer the same questions listed above Have them write their responses on the form provided.

C. What advice from your peers will you follow? Why?

D. What advice from your peers do you disagree with most? Why?