Tuesday, December 21, 2010

EMPHASIS AD ANALYSIS
1. Find a partner.
2. Select a magazine advertisement, from the Internet or a magazine.
3. Place the ad on a large sheet of drawing paper.
4. Identify the GOAL of the ad. (What is the ad trying to do?)
5. Identify the AUDIENCE of the ad. (Who is the ad trying to reach? Describe the demographic as specifically as you can.)
5. Identify the point of EMPHASIS in the ad. Clearly mark it on your layout.
6. Name two techniques for effective emphasis listed on pages 27,28 and 29 your text that are used in the ad. Clearly mark it on your layout.
7. Do you think the ad is effectively reaching the demographic they hope to target? Explain why or why not in 1-2 sentences.

Make sure your name is on the analysis, and turn in. We will present them tomorrow before the Winter Festival.

Tuesday, December 14, 2010

SAMPLING TOOLS ASSIGNMENT

You have learned to sample pixels with a variety of tools in Photoshop.
Now it is time to start using your new skills.

1. Set up a Photoshop document measuring 8.5 x 11 @ 150 dpi.

2. Create a composition that is made out of samples from a variety of image sources. Images may come from the 'Sample Pix' in the 'Chapter 3 Lesson' folder on stepstushare, from the Internet, or from your own sources. You may also use the Photo Booth application to take a picture of yourself.

3. You must EACH of the following sample tools:
Healing Brush
Spot Healing Brush
Patch Tool
Clone Stamp
Content-Aware Fill

4. Print your design.

5. Write down where each type of sample can be seen the back of the printout and turn it in.

Thursday, December 9, 2010

SELECTION SAMPLER ASSIGNMENT
1. Set up a Photoshop document measuring 8.5 x 11 @ 150 dpi.

2. Create a composition that is made out of selections from a variety of image sources. Images may come from the 'Sample Pix' in the 'Chapter 3 Lesson' folder on stepstushare, from the Internet (make sure the images are at least 1000 x 1000 pixels), or from your own sources. You may also use the Photo Booth application to take a picture of yourself.

3. You must use all six of the following types of selections:
Rectangular or Elliptical Marquee
Regular or Magnetic Lasso
Magic Wand or Quick Selector
Select via Color Range
Altered Selection via adding to or subtracting from it
Feathered Selection

4. Print your design.

5. Write where each type of selection can be seen on the back of the printout and turn it in.

Tuesday, December 7, 2010

What is a Graphic Designer?
One of the most commonly known art technology careers is graphic designer. A Graphic designer works for a bunch of different businesses, organizations and people we call clients. Each client needs to communicate a certain message to certain people we call the target audience.

Graphic designers fulfill this need by creating print media like posters, logos, book covers and package design. But because technology is ever-changing so are the "things" the graphic designers are creating. Take, for example, the explosion of interactive media content being developed, such as video, games, and websites.

To learn more about graphic design, visit http://whatintheworld.aiga.org/

Wednesday, December 1, 2010

1. Independent Project Objectives:
*Prepare raster data in the appropriate program.
*Prepare vector data in the appropriate program
*Execute layout of vector and raster data in appropriate program
*Acquire or strengthen a skill of your choosing in Photoshop, Illustrator and/or InDesign.


2. SELF-ANALYSIS: How Do You Think Your Project Met the Goals?
Part A: Write a paragraph that answers the following questions. Be sure to do a spelling and grammar check.
What is your project?


What skill did you strengthen or acquire?


What computer programs did you use?


How did you combine vector and raster data in your project?


Part B: Write a paragraph that answers the following questions. Be sure to do a spelling and grammar check. You must incorporate at least two ELEMENTS OR PRINCIPLES OF DESIGN into your response.
ELEMENTS AND PRINCIPLES OF DESIGN:
Elements: line, shape, form, color, texture, value, space
Principles: balance, contrast, rhythm, pattern, emphasis, scale, unity/variety


• What makes this an effective design project?



• What would you do differently next time?