Tuesday, October 26, 2010


Design Challenge:
Create a logo, business card, letterhead and envelope (aka identity system) for one of the following:
• Yourself
• Your own client
• STEP Radio
• Ms. Richie (STEP Career Center)

Step 1/The Concept Board:
• Begin by creating a concept board to guide your creative vision. A concept board is a collection of elements that provides the overall impression of the look/feel of your final logo and identity system. Check out the samples on the bulletin board.
It should contain the following elements:
1. The title of your concept: It may be one word or a phrase placed at the top of your board.
2. A minimum of five (5) adjectives that describe you or the client organization,
3. A minimum of ten (10) images that visually represent the adjectives you selected.
4. A minimum of three (3) fonts that complement/support your concept. Learn about this by reading Chapters 10 + 11 in Basics of Design and from the notes on our tumblr page.
* 3 fonts = 1 serif, 1 sans serif and 1 decorative or script font.
* Include the fonts by typing your adjectives with them.
5. A minimum of three (3) colors other than white that reflect your concept. You must apply a color harmony listed on our tumblr page

• Concept board can be assembled using the following methods:
1. Print out images from the Internet and cut images out of the stock catalogs, and collage them together with your title, colors and words on the board provided.
2. Organize your images, title, colors and words in a legal size (8.5 x 14) Photoshop or Illustrator document.

Monday, October 18, 2010


Directions: Compile all responses for this assignment in an Adobe document or a Podcast.
All necessary links are in the post below this one.

1. List the 5 elements of an effective logo listed at http://www.logoblog.org/famous_logo_design.php and the 8 elements of an effective logo listed at http://www.allgraphicdesign.com/graphicdesignarticles/logographicdesign/logos-designeffectivelogo.html

2. Check out the SAMPLE LOGOS at http://www.logopond.com and the 'Bad Logos' folder in Art Tech on Stepstushare. Select a good logo and a bad logo to analyze. List two ways each logo does/does not meet the criteria of an effective logo.

3. Read the advice on designing logos from designers Mark Misenheimer and Angela Ferraro-Fanning. (a)Name one thing their tips have in common. (b)Name one way they differ. (c)Which designer's process seems most like how you would work? Why?





Good Logos: http://logopond.com/gallery/?month=&year=&page=1

Bad Logos: 'Bad Logos' Folder in Art Tech on Stepstushare




Friday, October 8, 2010


Answer the questions in paragraph format, making sure to refer to Design Components when asked. Use at least THREE of the Elements and Principles of Design listed below throughout your responses.

Elements and Principles of Design:
Elements (line, shape, form, color, texture, value, space) and
Principles (balance, contrast, rhythm, movement, pattern, emphasis, unity/variety)

1. What is your subject matter and why did you choose it?
2. How do your designs simplify/change the subject matter from the photo?
3. What is the STRONGEST part of your illustration?
4. What part of your illustration needs the most IMPROVEMENT?
5. What would you do differently next time?

Tuesday, October 5, 2010

STEP Plus Arts: Production Plan Criteria
Treatment, Script, Storyboard, Location Summary, Prop/Costume List
A printable copy of this blog post is available at: http://tinyurl.com/3yljuy3

1. TREATMENT: 5 Points
A 1-2 paragraph summary of your production.
It should include: movie genre (theme), title, plot synopsis, # of characters, cast list, etc.
Content of film must be school appropriate.

2. SCRIPT: 20 Points
Use the ‘SCREENPLAY’ template in Pages, which can be found in the ‘CREATIVE’ templates.
Follow the template formula.
State whether it is an INT (interior) or EXT (exterior) shot.
Describe the shot.
Format the dialogue the way the template indicates.

Keep in mind that your film should be no longer than 5 minutes or so.
1 page of dialogue = approximately 1 minute of film

3. STORYBOARD: 20 Points
Use the ‘STORYBOARD’ template in Pages, which can be found in the ‘CREATIVE’ templates.
Follow the template formula. Refer to the sample provided.

Each panel should include:
Thumbnail sketches of scenes
Shot descriptions (use the Camera Techniques and Descriptions worksheet as a reference) Dialogue
Special effects, etc.


Attach a summary of the locations you plan to film on the STEP campus.
Some areas are off-limits:
Anoka Technical College interior and exterior
STEP Elevator & Bathrooms
Anything involving sitting on/jumping over the lockers
Stay away from the train tracks. Heavy rail traffic.
Anything involving leaving the STEP building or grounds during school hours.
Anything that would cause a major disruption to other classes.

5. Prop/Costume List: 5 Points
Attach a list of the props and costumes you will need for your film.
You must provide all items.

TOTAL: /55 Points