Friday, December 21, 2007

Test Review Design Challenge

Chapter 1:
  • Name two of the following Design Components and where we can see it (emphasis, balance, flow, contrast, alignment, repetition).
  • What page format have you used and why?
Chapter 2/Emphasis:
  • What is the Visual Hierarchy in your design?
  • Is your design formal or casual? How will this appeal to your target market?
Chapter 3/Contrast:
  • Name two of the following types of contrast & where we can see it in your design. (texture, color, size, weight, type)
Chapter 4/Balance:
  • What type of balance (symmetrical, asymmetrical, radial) does your design have? Why?
  • What has the most visual weight in your design and why?
Chapter 5/Alignment:
  • What type(s) of alignment (left, right, centered, justified, concrete) have you used/why?
Chapter 6/Repetition:
  • Name two types of repetition you have used and where it can be seen. (proximity, closure, continuation, similarity, figure/ground relationship)
Chapter 7/Flow:
  • Name three types of flow suggestions listed on pages 151-152 that can be seen in your design. Why'd you set it up that way?
Chapter 8/Images:
  • What types of image did you use and why? (illustrations, cropping, flopping, filtering, clip art, photos)
Chapter 9/Color:
  • Work in RGB. Save doc. Flatten, Convert to CMYK, save as a JPEG and Print.

Tuesday, December 18, 2007

Xtreem Opportunity!

Organization called STEM
Science Technology Engineering Mathematics

geared toward interesting elementary school to junior high kids in the areas of STEM.
regional and potentially National group looking for a LOGO design to be used for everything!

ideas on the logo contest--
dinosaur bones-plants-twigs-NASA patch crest emblems-study areas to be displayed as a logo or combined graphic-
BEST DESIGN judged will receive $100 cash or $200 tuition funds!
deadline Dec 20 to submit on campus ideas to Paul Howlett or electronic submissions to paul by Dec 21st 5pm. emailed to as jpgs.

LOGO can be multiple colors but should be thought carefully about reproducibility and usage.

Monday, December 17, 2007

How To Do Your Envelope

1. Take the graphics you want for your envelope and convert it into a JPEG or TIFF.
2. Don't worry about the text. You're going to retype it in Illustrator.

3. Open the document in the ID SYSTEM folder in the Art Technology folder in the Shared part of the server. (Student on STEP Novell G://>Shared>Art Technology>ID SYSTEM>

4. Save the document as yourname_envelope in your Novell folder.

5. You should be in Illustrator now. Turn off the text layer that tells you how to use the template.

6. Start a new layer. Import your image by using File>Place. Drag graphic to desired location.

7. Start another layer. Create a text box and retype your name and mailing address.

8. Save your file. You should have done this a few times before now.

9. Go to File>Print. Select "Envelope #10" in the Media window of the Print Menu.

10. (In Theory) Print & Enjoy! I have tried it and it worked well.

11. If #10 doesn't work, Troubleshoot & repeat! Welcome to the world of project printing.

Friday, December 14, 2007

Business Card Layout Steps

1. Flatten your final card.
2. Convert from RGB to CMYK. (Image>Mode>CMYK)
3. Save as yourfile_flat. OK as PSD for now.
4. Open a new document, Letter size preset, CMYK color mode.
5. Make sure the resolution on your card and the layout doc match.
6. Set guides at the following:
10 up-Verticals: .5, 4, 4.25, 4.5, 8
Horizontals: .5, 2.5, 4.5, 6.5, 8.5, 10.5

7. Drag your flattened card into the big doc. Duplicate 9 times. Keyboard Shortcut=ctrl+J
8. Place in your guide areas.
9. See me about printing.

Thursday, December 6, 2007

Friday, 12/7/07

Hey All:

Your Priorities Are as Follows:

1. Finish the Identity System Client Check. (Blue Sheet)
Staple Ch4 worksheet to it and turn in to box at left of LCD projector.

2. Do readings for chapters 5 + 6 in Design Basics: Layout and Typography for Beginners.

Chapter 5: You only need to do one of the two exercises following the Mini Quiz. Choose between the two listed.

Chapter 6: You only need to do one of the two exercises following the Mini Quiz. Choose between the two listed.

3. Fill out the Anoka Tech Step Week Survey.

4. Resume work on your Identity System.


Monday, December 3, 2007

Identity System: Business Card Comps

Business Card Comps:

Take the 16 documents that are your business card thumbnails.

Group the layers of each document into folders.

Drag the folders into a new document (3.5x2.0@150-250dpi)

Create at least 8 layer comps (window>layer comps) from your materials.

Should be able to see at least 4 color/texture changes and at least 3 font changes.

Identity System: Business Card Thumbnails

You recently began working on a VISUAL IDENTITY for yourself, consisting of the following:

  • Business Card
  • Envelope
  • Letterhead

The Business Card serves as the cornerstone for your project, because that is what is distributed most often in the professional world.

You should have 16 thumbnails for your Business Card that include this information:

  • First and Last Name
  • Professional Title (Design Student, Travel Agent, etc)
  • Phone # w/area code (Use STEP if you like: 763-433-4000)
  • Email Address (PROFESSIONAL! flowerheartpony89763@yahoo=not good! you want! Set one up if necessary.)
  • Graphic Symbol. (The mascot of your visual identity. Must relate to your Concept Board. Use autoshapes, scan your own drawings, collage images, etc. Must make it your own for it to count. Direct ripping of an image is not acceptable.
  • Mailing Address (Use STEP if you like)

Your Name
c/o STEP
1353 W Hwy 10
Anoka, MN 55303