Tuesday, March 23, 2010

Yearbook Layout Procedure

1. Identify cluster + course + page assignments.
2. Select photos from fall + spring terms for each course you are assigned—UNLESS the course is only offered one term. (Fish + Wildlife Management)
RULE of THUMB: If the course is not in the Fall photos, it was not offered then.)
Select desired page template—make sure that it is correct for LEFT or RIGHT.
Import into your library from Shared Art Tech folder.
3. Insert Photos into layouts. Be sure to include the Cluster Header photo. They are in the "course headers" folder on Stepstushare.
4. Type captions.
5. Save pages.
6. Print copies for proofreading.

CONTINUITY & UNITY TIPS
1. Use AHJ Paddington font, size 24 for headers.
2. Use AHJ Eddie, size 11, for course descriptions.
3. Use AHJ Helvetica, size 10, for captions.
4. Avoid applying backgrounds or borders until we can pick some as a class.

Tuesday, March 16, 2010

De-Saturate and Re-Color Composition Write-up

Reminder: Make sure your writing is in complete sentence and/or paragraph format, and is spelling/grammar checked. You must type your write-up.

1. What is the theme/subject matter of your composition?
2. How many separate images went into your composition?
3. What type of balance is featured in your composition? (Symmetrical, asymmetrical or radial?)
4. What color scheme does your composition follow? (Monochromatic, complementary, analogous, split complement, triad or tetrad?) Name the colors you used in the scheme.
5. How does your use of balance and color enhance the subject of your composition?
6. What would you do differently next time?
7. Paste your source image links into the write-up and turn in.

Thursday, March 11, 2010

De-saturate and Re-color Composition

1. Start a Photoshop document measuring 5.5 x 8.5 inches @ 300 dpi.

2. Use only approved, copyright-free image resources, or your own photos and drawings.

3. Develop a composition of your choice, that features the following criteria:
• A minimum of 5 separate images composited together, as evidenced via a source links document.
• A minimum of 5 instances of de-saturation and re-coloring.
• The composition must demonstrate symmetrical, asymmetrical or radial balance.
• Your de-saturation and re-coloring must follow one of these color schemes: monochromatic, complementary, analogous, split complement, triad, tetrad.

Wednesday, March 10, 2010

Desaturate and Recolor Sampler

1. Use the van pix on the Shared Art Tech folder. stepstushare > Art Technology > Art tech 1 > Bus Project.

2. Place the van in a new environment.

3. Use selection tools to isolate areas for re-coloring. Pick at least 5 things to be recolored in the picture--either the van or the background.

4. Save selections in the Paths panel, by clicking on the 'handlebar circle' at the bottom of the panel.

5. Desaturate and recolor the items. REALLY experiment with the opacity and blend mode of brushes and layers.

6. Include at least one pattern or gradient fill layer.

7. On the back of your paper, list which items were recolored, and which tools you used to achieve the effect.

Wednesday, March 3, 2010

BALANCE and COLOR AD ANALYSIS

1. Find two partners.
2. Work together to find three ads--one that uses ASYMMETRICAL, one that uses SYMMETRICAL, and one that uses RADIAL balance
3. Place the ads on a sheet of drawing paper.
4. Identify their GOAL and AUDIENCE. (What are they trying to do, and who are they trying to reach?)
5. Identify the type of BALANCE in each ad. Clearly mark it on your layout.
6. Name two techniques for effective emphasis listed on pages 27,28 and 29 your text that are used in the ad. Clearly mark it on your layout. List one way the use of BALANCE in the ad works to create EMPHASIS in the ad. Refer to the techniques for effective emphasis listed on pages 27,28 and 29 your text if you need help.
7. What type of COLOR scheme is used in each ad? Refer to the ColorNotes.ai document in the Shared art technology folder. Clearly mark on each layout.
8. Do you think the ad is effectively reaching the demographic they hope to target? Explain why or why not in 1-2 sentences.
1. Layout, Print, Mount Lenticular Image
A. Reduce your images to 6.5 X 6.5 inches.
B. Set up a Photoshop document that is 14 inches wide and 8.5 inches tall @ 300 dpi.
C. See http://photojojo.com/content/diy/how-to-make-lenticular-images/ for the splicing method.
D. Go to Select>All, then Edit>Copy Merged. Start a new layer and paste your copy there.
E. Save your Photoshop Document.
F. Go to File>Save As. Name the file LASTNAME_LENTICULAR. Select PHOTOSHOP PDF from the file type menu.
G. Use the Crop tool to chop the extra inch off the top and bottom of your layout.
H. Save the PDF again.
I. Place your PDF in the Lenticular dropbox folder.
J. Attend a mounting demo.


2. Do Lenticular Image writing assignment:
Write a paragraph that answers the following questions:
A. How does your project CONCEPT represent the principle of CONTRAST?
B. Discuss how you used EMPHASIS, BALANCE,CONTRAST and COLOR in your COMPOSITIONS.
C. Discuss your use of at least three of the Painting, Selection, Brush, Pattern, Color or Layer effect tools in Photoshop in your compositions.
(Refer to your Photoshop lecture documents for a list.)
D. What makes your design different from others?
E. What would you do differently next time?
F. Attach bibliography to writing assignment and turn in to the basket.