1. FROM CONCEPT BOARD TO COMPS
Now that you have developed a CONCEPT BOARD to form a solid idea base for your logo, it is time to combine the ideas from that into some possible logos--these possible logos are called COMPS. You will develop a minimum of three COMPS in a single Illustrator document. The comps are due by the end of the period on Monday, November 8. You will use feedback from peer editing to refine your comps and develop the final logo.
Each comp must meet the following criteria:
1. Must represent a minimum of three items featured in your concept board: (Title, supporting adjectives, images, fonts or colors.)
2. Must clearly exhibit at least three of the following GRID STRUCTURES: Directional line, Geometric shapes, Asymmetrical/symmetrical/radial balance, contrast, emphasis, scale.
3. May be hand-drawn or rendered in Adobe Illustrator.
4. Must feature/or plan to include at least three of the following Illustrator tools/techniques: Type on a Path, Area Type Tool, Vertical Type Tool, Gradient, Copy/Paste in Back. Transform Tool: Rotate, Reflect, Shear. Offset or Compound Paths. Outline stroke. Pathfinder. Clipping Mask.
2. PEER REVIEW of COMPS
When you complete your three COMPS, you will then start the refining process.
Print your comps, then revisit the logoblog and allgrahicdesign websites.
A. Respond to the following questions:
1. Name one way your comps show the traits of an effective logo OR one way the comps strongly meet the assignment criteria on the logo rubric.
2. Name one way your comps can be revised to better follow the principles of an effective logo OR one way the comps do not meet the assignment criteria on the logo rubric. Also provide a suggestion for how to change the comps to fix the issue.
B. Then get 2 peers to review your comps and answer the same questions listed above.
C. What advice from your peers will you follow? Why?
D. What advice from your peers do you disagree with most? Why?
E. Which comp will you continue to refine into your final logo? Why?