Friday, May 9, 2008

4 Awesomely Rendered Comps

The thing that will make or break your identity system is the TYPOGRAPHY choices you make.
As you develop your comps, you are required to include each of the following type categories at least once:

Serif, Sans Serif, Decorative, Script, Combination Treatment (A word that is part Deco/script and part serif/sans serif), Bold, Italic

You must also include a contrast of type SIZE, WEIGHT and COLOR in each comp.
Refer to pages 242 and 247-248 for type usage guidelines.