Identity System

Create a BUSINESS CARD, LETTERHEAD AND ENVELOPE that represent YOU.

Identity :: Branding :: Message.
What do you want your identity system to tell others?
Who in particular do you want to tell?

As you work on your concept board, remember this about fonts:
SERIF: Have the extra lines at the edges of the letters.
SANS SERIF: Don't have the extra lines at the edge.
Decorative (Jokerman, Chiller, etc) and Script (Cursive Look) fonts are tough to read in large doses. USE SPARINGLY!