Logo/Identity Write Up

Directions:
Answer the following questions, in the format of a paragraph.
Discuss at least three Design Components/Grid Structures in your response.
Use the Spell and Grammar check functions. Turn in the matted designs, write-up and rubric together.

•What is your logo and identity system supposed to represent?

•How can the viewer see what you are trying to represent in your design?

•Name the Illustrator techniques applied to your logo, and where they can be seen in your design.
(Type on a Path, Area Type Tool, Vertical Type Tool, Gradient, Copy/Paste in Back. Transform Tool: Rotate, Reflect, Shear. Offset or Compound Paths. Outline stroke. Pathfinder. Clipping Mask..)

• How does the logo/identity system stay unified across the letterhead, envelope and business card? (In other words, how can people tell all the pieces go together?) Name at least one specific design component OR grid structure used to make the change.

•How does the logo/identity system change across the letterhead, envelope and business card? (In other words, what makes each part unique?) Name at least one specific element/principle of design OR grid structure used to make the change.


Grid Structures to Discuss:
Directional Line
Line Weight—(Heavy/Thick/Thin/Tapered, etc)
Geometric Shapes (Circle, Triangle, Rectangle, etc)
Asymmetrical/Symmetrical/Radial Balance
Contrast/Positive-Negative Space
Emphasis
Scale

Elements and Principles of Design to Discuss:
The Elements of Design! (Line, Shape, Form, Color, Texture, Value, Space)
The Principles of Design! (Balance, Contrast, Rhythm, Pattern, Unity/Variety, Scale, Emphasis)