CONCEPT BOARD
Design Challenge:
Create a logo, business card, letterhead and envelope (aka identity system) for one of the following:
• Yourself
• Your own client
• STEP Radio
• Ms. Richie (STEP Career Center)
Step 1/The Concept Board:
• Begin by creating a concept board to guide your creative vision. A concept board is a collection of elements that provides the overall impression of the look/feel of your final logo and identity system. Check out the samples on the bulletin board.
It should contain the following elements:
1. The title of your concept: It may be one word or a phrase placed at the top of your board.
2. A minimum of five (5) adjectives that describe you or the client organization,
3. A minimum of ten (10) images that visually represent the adjectives you selected.
4. A minimum of three (3) fonts that complement/support your concept. Learn about this by reading Chapters 10 + 11 in Basics of Design and from the notes on our tumblr page.
* 3 fonts = 1 serif, 1 sans serif and 1 decorative or script font.
* Include the fonts by typing your adjectives with them.
5. A minimum of three (3) colors other than white that reflect your concept. You must apply a color harmony listed on our tumblr page
• Concept board can be assembled using the following methods:
1. Print out images from the Internet and cut images out of the stock catalogs, and collage them together with your title, colors and words on the board provided.
2. Organize your images, title, colors and words in a legal size (8.5 x 14) Photoshop or Illustrator document.
Monday, October 18, 2010
LOGO ANALYSIS ASSIGNMENT:
Directions: Compile all responses for this assignment in an Adobe document or a Podcast.
All necessary links are in the post below this one.
1. List the 5 elements of an effective logo listed at http://www.logoblog.org/famous_logo_design.php and the 8 elements of an effective logo listed at http://www.allgraphicdesign.com/graphicdesignarticles/logographicdesign/logos-designeffectivelogo.html
2. Check out the SAMPLE LOGOS at http://www.logopond.com and the 'Bad Logos' folder in Art Tech on Stepstushare. Select a good logo and a bad logo to analyze. List two ways each logo does/does not meet the criteria of an effective logo.
3. Read the advice on designing logos from designers Mark Misenheimer and Angela Ferraro-Fanning. (a)Name one thing their tips have in common. (b)Name one way they differ. (c)Which designer's process seems most like how you would work? Why?
ASSIGNMENT RESOURCES:
COMPONENTS OF AN EFFECTIVE LOGO:
http://www.logoblog.org/famous_logo_design.php
http://www.allgraphicdesign.com/graphicdesignarticles/logographicdesign/logos-designeffectivelogo.html
SAMPLE LOGOS:
Good Logos: http://logopond.com/gallery/?month=&year=&page=1
Bad Logos: 'Bad Logos' Folder in Art Tech on Stepstushare
ADVICE FROM PROFESSIONAL DESIGNERS:
http://www.allgraphicdesign.com/graphicsblog/2008/04/14/logo-design-creation-process-from-start-to-finish-by-expert-graphic-designer-angela-ferraro-fanning/
http://www.allgraphicdesign.com/graphicsblog/2008/07/logo-design-creation-process-from-start-to-finish-by-expert-graphic-designer-mark-misenheimer/
http://www.allgraphicdesign.com/graphicsblog/2008/02/how-to-design-a-logo-for-your-customer-a-logo-design-tutorial-for-freelance-designers/
Directions: Compile all responses for this assignment in an Adobe document or a Podcast.
All necessary links are in the post below this one.
1. List the 5 elements of an effective logo listed at http://www.logoblog.org/famous_logo_design.php and the 8 elements of an effective logo listed at http://www.allgraphicdesign.com/graphicdesignarticles/logographicdesign/logos-designeffectivelogo.html
2. Check out the SAMPLE LOGOS at http://www.logopond.com and the 'Bad Logos' folder in Art Tech on Stepstushare. Select a good logo and a bad logo to analyze. List two ways each logo does/does not meet the criteria of an effective logo.
3. Read the advice on designing logos from designers Mark Misenheimer and Angela Ferraro-Fanning. (a)Name one thing their tips have in common. (b)Name one way they differ. (c)Which designer's process seems most like how you would work? Why?
ASSIGNMENT RESOURCES:
COMPONENTS OF AN EFFECTIVE LOGO:
http://www.logoblog.org/famous_logo_design.php
http://www.allgraphicdesign.com/graphicdesignarticles/logographicdesign/logos-designeffectivelogo.html
SAMPLE LOGOS:
Good Logos: http://logopond.com/gallery/?month=&year=&page=1
Bad Logos: 'Bad Logos' Folder in Art Tech on Stepstushare
ADVICE FROM PROFESSIONAL DESIGNERS:
http://www.allgraphicdesign.com/graphicsblog/2008/04/14/logo-design-creation-process-from-start-to-finish-by-expert-graphic-designer-angela-ferraro-fanning/
http://www.allgraphicdesign.com/graphicsblog/2008/07/logo-design-creation-process-from-start-to-finish-by-expert-graphic-designer-mark-misenheimer/
http://www.allgraphicdesign.com/graphicsblog/2008/02/how-to-design-a-logo-for-your-customer-a-logo-design-tutorial-for-freelance-designers/
Friday, October 8, 2010
VECTOR ILLUSTRATION WRITE-UP
Answer the questions in paragraph format, making sure to refer to Design Components when asked. Use at least THREE of the Elements and Principles of Design listed below throughout your responses.
Elements and Principles of Design:
Elements (line, shape, form, color, texture, value, space) and
Principles (balance, contrast, rhythm, movement, pattern, emphasis, unity/variety)
1. What is your subject matter and why did you choose it?
2. How do your designs simplify/change the subject matter from the photo?
3. What is the STRONGEST part of your illustration?
4. What part of your illustration needs the most IMPROVEMENT?
5. What would you do differently next time?
Answer the questions in paragraph format, making sure to refer to Design Components when asked. Use at least THREE of the Elements and Principles of Design listed below throughout your responses.
Elements and Principles of Design:
Elements (line, shape, form, color, texture, value, space) and
Principles (balance, contrast, rhythm, movement, pattern, emphasis, unity/variety)
1. What is your subject matter and why did you choose it?
2. How do your designs simplify/change the subject matter from the photo?
3. What is the STRONGEST part of your illustration?
4. What part of your illustration needs the most IMPROVEMENT?
5. What would you do differently next time?
Tuesday, October 5, 2010
STEP Plus Arts: Production Plan Criteria
Treatment, Script, Storyboard, Location Summary, Prop/Costume List
A printable copy of this blog post is available at: http://tinyurl.com/3yljuy3
1. TREATMENT: 5 Points
A 1-2 paragraph summary of your production.
It should include: movie genre (theme), title, plot synopsis, # of characters, cast list, etc.
Content of film must be school appropriate.
2. SCRIPT: 20 Points
Use the ‘SCREENPLAY’ template in Pages, which can be found in the ‘CREATIVE’ templates.
Follow the template formula.
State whether it is an INT (interior) or EXT (exterior) shot.
Describe the shot.
Format the dialogue the way the template indicates.
Keep in mind that your film should be no longer than 5 minutes or so.
1 page of dialogue = approximately 1 minute of film
3. STORYBOARD: 20 Points
Use the ‘STORYBOARD’ template in Pages, which can be found in the ‘CREATIVE’ templates.
Follow the template formula. Refer to the sample provided.
Each panel should include:
Thumbnail sketches of scenes
Shot descriptions (use the Camera Techniques and Descriptions worksheet as a reference) Dialogue
Characters
Props
Special effects, etc.
http://tinyurl.com/2a5shzy
http://tinyurl.com/37q6bru
4. LOCATION SUMMARY: 5 Points
Attach a summary of the locations you plan to film on the STEP campus.
Some areas are off-limits:
Anoka Technical College interior and exterior
STEP Elevator & Bathrooms
Anything involving sitting on/jumping over the lockers
Stay away from the train tracks. Heavy rail traffic.
Anything involving leaving the STEP building or grounds during school hours.
Anything that would cause a major disruption to other classes.
5. Prop/Costume List: 5 Points
Attach a list of the props and costumes you will need for your film.
You must provide all items.
TOTAL: /55 Points
Treatment, Script, Storyboard, Location Summary, Prop/Costume List
A printable copy of this blog post is available at: http://tinyurl.com/3yljuy3
1. TREATMENT: 5 Points
A 1-2 paragraph summary of your production.
It should include: movie genre (theme), title, plot synopsis, # of characters, cast list, etc.
Content of film must be school appropriate.
2. SCRIPT: 20 Points
Use the ‘SCREENPLAY’ template in Pages, which can be found in the ‘CREATIVE’ templates.
Follow the template formula.
State whether it is an INT (interior) or EXT (exterior) shot.
Describe the shot.
Format the dialogue the way the template indicates.
Keep in mind that your film should be no longer than 5 minutes or so.
1 page of dialogue = approximately 1 minute of film
3. STORYBOARD: 20 Points
Use the ‘STORYBOARD’ template in Pages, which can be found in the ‘CREATIVE’ templates.
Follow the template formula. Refer to the sample provided.
Each panel should include:
Thumbnail sketches of scenes
Shot descriptions (use the Camera Techniques and Descriptions worksheet as a reference) Dialogue
Characters
Props
Special effects, etc.
http://tinyurl.com/2a5shzy
http://tinyurl.com/37q6bru
4. LOCATION SUMMARY: 5 Points
Attach a summary of the locations you plan to film on the STEP campus.
Some areas are off-limits:
Anoka Technical College interior and exterior
STEP Elevator & Bathrooms
Anything involving sitting on/jumping over the lockers
Stay away from the train tracks. Heavy rail traffic.
Anything involving leaving the STEP building or grounds during school hours.
Anything that would cause a major disruption to other classes.
5. Prop/Costume List: 5 Points
Attach a list of the props and costumes you will need for your film.
You must provide all items.
TOTAL: /55 Points
Wednesday, September 22, 2010
POSTER PROJECT
Your task is to create a movie poster. The poster must be made in the style of a real movie theater poster. The movie represented in your poster must be of your own creation. Do not make a poster for an existing movie.
GENRE: COMEDY or ACTION
GOAL: To inform people about and convince them to see the movie.
AUDIENCE: PG-13 moviegoers.
EXISTING SAMPLES: http://www.movieposter.com/ Look at a bunch of movie posters. Try to identify the point of emphasis, and the secondary/tertiary accents in the VISUAL HIERARCHY of the design. Think about how you will achieve this in your design.
POSTER CRITERIA:
1. 6 inches x 9 inches @ 300 DPI
2. *Clear VISUAL HIERARCHY. (There should be a point of emphasis, and secondary/tertiary accents.
*Definitive sense of SYMMETRICAL, ASYMMETRICAL, or RADIAL BALANCE to design.
*Some type of CONTRAST from the list on page 44 of your Basics of Design textbook.
3. Your poster must incorporate a minimum of 5 separate images that have been worked into a cohesive image in Photoshop. You must include a movie title and other relevant movie text information.
4. Images must be public domain, creative commons licensed, or under your copyright, or copyright that someone has authorized for your use. Here are some good links for acceptable images:
http://www.everystockphoto.com
http://sxc.hu/
http://search.creativecommons.org/
http://freeres.info/
http://commons.wikimedia.org/wiki/Main_Page
http://morguefile.com/
5. You MUST include a bibliography of your image sources with your final design. Keep track of the websites you are getting images from by pasting links into a Word document.
6. Each person in class must produce their own poster. People may work in groups to come up with an action movie concept and title, and work together to find a nice collection of source images, but each person in the group must produce their own poster
Your task is to create a movie poster. The poster must be made in the style of a real movie theater poster. The movie represented in your poster must be of your own creation. Do not make a poster for an existing movie.
GENRE: COMEDY or ACTION
GOAL: To inform people about and convince them to see the movie.
AUDIENCE: PG-13 moviegoers.
EXISTING SAMPLES: http://www.movieposter.com/ Look at a bunch of movie posters. Try to identify the point of emphasis, and the secondary/tertiary accents in the VISUAL HIERARCHY of the design. Think about how you will achieve this in your design.
POSTER CRITERIA:
1. 6 inches x 9 inches @ 300 DPI
2. *Clear VISUAL HIERARCHY. (There should be a point of emphasis, and secondary/tertiary accents.
*Definitive sense of SYMMETRICAL, ASYMMETRICAL, or RADIAL BALANCE to design.
*Some type of CONTRAST from the list on page 44 of your Basics of Design textbook.
3. Your poster must incorporate a minimum of 5 separate images that have been worked into a cohesive image in Photoshop. You must include a movie title and other relevant movie text information.
4. Images must be public domain, creative commons licensed, or under your copyright, or copyright that someone has authorized for your use. Here are some good links for acceptable images:
http://www.everystockphoto.com
http://sxc.hu/
http://search.creativecommons.org/
http://freeres.info/
http://commons.wikimedia.org/wiki/Main_Page
http://morguefile.com/
5. You MUST include a bibliography of your image sources with your final design. Keep track of the websites you are getting images from by pasting links into a Word document.
6. Each person in class must produce their own poster. People may work in groups to come up with an action movie concept and title, and work together to find a nice collection of source images, but each person in the group must produce their own poster
Monday, September 20, 2010
SAMPLING SAMPLER ASSIGNMENT
You have learned to sample pixels with a variety of tools in Photoshop.
Now it is time to start using your new skills.
1. Create a composition that is made out of samples from a variety of image sources. Images may come from the 'Sample Pix' in the 'Chapter 3 Lesson' folder on stepstushare, from the Internet, or from your own sources. You may also use the Photo Booth application to take a picture of yourself.
2. You must EACH of the following sample tools:
Healing Brush
Spot Healing Brush
Patch Tool
Clone Stamp
3. Print your design.
4. Write down which types of selections you used on the back of the printout and turn it in.
You have learned to sample pixels with a variety of tools in Photoshop.
Now it is time to start using your new skills.
1. Create a composition that is made out of samples from a variety of image sources. Images may come from the 'Sample Pix' in the 'Chapter 3 Lesson' folder on stepstushare, from the Internet, or from your own sources. You may also use the Photo Booth application to take a picture of yourself.
2. You must EACH of the following sample tools:
Healing Brush
Spot Healing Brush
Patch Tool
Clone Stamp
3. Print your design.
4. Write down which types of selections you used on the back of the printout and turn it in.
Thursday, September 16, 2010
SELECTION SAMPLER ASSIGNMENT
1. Continue to work in the Photoshop_Chapter3Lecture.psd document in the Art Technology folder on stepstushare.
2. Hide the other layers and start new ones. Create a composition that is made out of selections from a variety of image sources. Images may come from the 'Sample Pix' in the 'Chapter 3 Lesson' folder on stepstushare, from the Internet, or from your own sources. You may also use the Photo Booth application to take a picture of yourself.
3. Use the type tool to incorporate your name into the design.
4. You must use at least three of the following types of selections:
Rectangular or Elliptical Marquee
Regular or Magnetic Lasso
Magic Wand or Quick Selector
Select via Color Range
Altered Selection via adding to or subtracting from it
5. Print your design.
6. Write down which types of selections you used on the back of the printout and turn it in.
1. Continue to work in the Photoshop_Chapter3Lecture.psd document in the Art Technology folder on stepstushare.
2. Hide the other layers and start new ones. Create a composition that is made out of selections from a variety of image sources. Images may come from the 'Sample Pix' in the 'Chapter 3 Lesson' folder on stepstushare, from the Internet, or from your own sources. You may also use the Photo Booth application to take a picture of yourself.
3. Use the type tool to incorporate your name into the design.
4. You must use at least three of the following types of selections:
Rectangular or Elliptical Marquee
Regular or Magnetic Lasso
Magic Wand or Quick Selector
Select via Color Range
Altered Selection via adding to or subtracting from it
5. Print your design.
6. Write down which types of selections you used on the back of the printout and turn it in.
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